Clean Eating with Effortlessly Healthy

paleo plate

The Paleo Plate

The Effortlessly Healthy food truck will be driving out to Canandaigua all three days of the festival. Save some room for ridiculously wonderful, that are also healthy, offerings. If you’re counting calories, on a special diet, or just looking for something good to eat, you should visit Effortlessly Healthy.

What’s your flavor profile? We offer paleo-inspired and clean eating foods. All of our meals are under 400 calories and are gluten-free, dairy-free, and preservative-free.

Ahi Tuna

Ahi Tuna

What’s your best-selling item? Our most popular item is our “Healthy Trash Plate” (Paleo Plate), it has a burger or chicken over sweet potatoes and slaw and is topped with avocado sauce. We also offer add-ons of bacon or meat sauce, making it similar to the popular “Garbage Plate”

What’s your favorite item to make? I personally love making the ahi tuna salad – maybe because it’s my favorite and I put it on the menu because I always want to eat it! Ahi tuna seared, served over roasted red peppers and artichokes, topped with our secret avocado sauce.

What’s your signature ingredient? Our secret avocado sauce, we can’t give the recipe!! 🙂

chicken bacon avocado

Chicken & Bacon with Avocado Sauce


Venezuelan Street Food from Hello Arepa

hello arepa truckHello Arepa is one of five food trucks coming to the festival this year. An Arepa is “a grilled then baked corn flour patty, stuffed with tastiness.” It’s based on a Venezuelan recipe for delicious street food. We asked Arthur, maker of delicious arepas, what we can expect from his truck at the festival.

arepa with fetaWhat’s your flavor profile?

Venezuelan food is generally not spicy, it’s comfort food. And being a foodie who’s also approaching two decades as a non-dairy vegetarian, I know how easy it is for veg fair to go bland. I hate that. So, our profile tends to be very flavorful, without heat. We try to honor the tradition of Venezuelan arepas, but we definitely put our own spin on things.

What’s your best-selling item? Aka what should people buy before it sells out?

Our take on Rochester’s garbage plate tends to sell out pretty quickly. It’s a cut-up arepa beneath: local organic black beans, BBQ tofu (chorizo on the non-veg version) and plantain chips, all covered in feta and cheddar jack cheese, sriracha mayo, avocado creme (V), and fresh pico de gallo. Because it relies on the ingredients from some of our more popular arepas (BBQ tofu in particular), our plates don’t stay on the menu long.

Interestingly our most popular item, the chorizo arepa, generally doesn’t sell out, because we almost always have more ingredients in the fridge if we need it.

arepa plate

What’s your favorite item to make? Why?

Probably the Vene Ranchero. It’s our black beans with cheddar/jack cheese, pico de gallo, and an over-easy fried egg. There’s something very satisfying about cooking fried eggs, short-order style. It makes me feel more like a chef than an arepa factory.

Tell us about the most unique [item] on your menu.

I guess that would be our arepa with salted maple tofu, ginger aioli and escarole. It’s something that I just made up after the earthquake in Rochester last May. Everyone was joking about the quake, because lots of folks felt it and it did no real damage. So we wanted to make up something unique to “celebrate.” Since it was spring and maple syrup wash fresh, that’s what I came up with. We called it the “ROC Quake Special” that weekend. But people loved it so much, we bring it back every now and then with the snappy title, “Salted Maple Tofu.”

arepa tortillasWhat’s your signature ingredient?

The masa, no question. It’s the star of the show. There is only one flour that can be used to make genuine Venezuelan arepas. It’s a fine-ground pre-cooked white corn meal. Without that ingredient, we’d be in big trouble.

Sticky Sweet (& Salty): B&B Kettle Korn

KettlekornB&B Kettle Korn makes one of those festival treats you just can’t resist. Unless you have a kettle at home, you can’t get that mix of sugar, salt, oil and gourmet corn any time but summer time.

Flavor Profile: B&B’s flavor profile is sweet and salty – their kettle korn is a balanced mixture of oil, salt, sugar, and gourmet mushroom corn.  That’s a special kind of popping corn you can’t find at the grocery store. Fresh-squeezed lemonade  helps wash down the delectable corn.

Buy it Before it Sells Out: Flavored Kettle Korn. B&B hasn’t decided yet what their special flavor will be yet for the festival, but we can guarantee it will sell out fast. Some of the special flavors they make are:

  • Caramel
  • Caramel Apple
  • Pink Vanilla
  • Stars and Stripes (a mix of cherry, blue raspberry, and original flavors)

kettle-cornB&B’s Favorite: Caramel Apple because it smells amazing and the contrast of colors makes it a crowd pleaser.

The Secret: Great kettle korn takes a delicate balance of oil, corn, sugar, and salt.  Staying precise with their measurements gives B&B the reputation of having some of the best Kettle Korn around.

India House: A Family Tradition

India House join the Canandaigua Art and Music Festival for the first time this summer, bringing a new style to the food offered this year.  The restaurant has two popular locations at 998 S.Clinton Ave in Rochester and 7343 Route 96 in Victor, as well as a grocery and imports store at 999 S.Clinton Ave.  We talked with owner Amit Sud about the restaurant’s history, specialties, and plans for the upcoming festival.

The restaurant was established by Amit’s family in 1984.  His family started the business in the Park Avenue area of Rochester with the hopes of bringing new food and a stronger presence of Indian culture to the city.  The India House restaurants specialize in traditional Indian dishes focusing around chicken, lamb, vegetarian, sea food, beef meals, and freshly baked bread from their clay ovens.

“The goal was to bring an Indian cuisine presence to upstate New York and share the Indian culture with the area.”
Between the restaurant’s two locations and their imports store, the Sud family offers spices, gifts, canned goods, ready-to-eat foods, beverages, health and beauty supplies, natural herbs and medicines and more.  With this extensive list, the Sud family has certainly accomplished their goal of sharing Indian culture in our area.

Stop by India House’s booth in the food vendor area near the Commons Stage on Main Street at the Canandaigua Art and Music Festival between July 13 and 15.  Amit says that festival goers can expect a large array of fine Indian cuisine, and that the food is “not spicy as a lot of people think!”  He explains that overall, Indian food is very flavorful, and can be prepared without a lot of heat, depending on preference.

You can visit India house at either restaurant: 998 S.Clinton Ave in Rochester or 7343 Route 96 Victor, or stop by their grocery store at 999 S.Clinton Ave.  View their menu on their website for an idea of their cuisine and what to expect from their booth at the festival.